Who we are

Practitioners. Not consultants.

Tirza Hollenhorst

Tirza Hollenhorst

CEO * Founder

Tirza Hollenhorst works with early-stage ventures, large organizations, and municipalities to build the people systems and operational capacity that drive performance in a rapidly accelerating world. Her expertise sits at the intersection of strategy and execution; she is equally at home defining a three-year vision with a leadership team and rolling up her sleeves to build the infrastructure that makes it real. The organizations she works with don’t just get a plan. They get a functioning operating system, a culture that can carry it, and a team that knows how to use both.

Tirza’s work spans the full arc of organizational life. As a fractional executive, she joins leadership teams at inflection points — CEO transitions, strategic pivots, rapid scaling — and delivers the outcomes that matter: at Clarify Health, zero attrition through a 20% reduction in force and a full strategic pivot, with $20M in additional revenue in the year following; at Blue Planet Energy, a complete product and market reset that achieved profitability with no new investment, followed by a successful CEO succession. She doesn’t advise from the outside. She leads from the inside, and she leaves the organization stronger than she found it.

Across two decades of engagements at Siemens, Airbus, Johnson & Johnson, Meta, and AMD and through her work with the Government Innovation Fellowship. Tirza has built the learning communities, leadership programs, and innovation ecosystems that sustain. Her programs produce measurable results: 80% increases in engagement, 100% promotion rates, patent filings, and new ventures. More importantly, they produce organizations that continue to grow, adapt, and perform long after the formal engagement concludes. Her work is grounded in the behavioral science of habit change, the psychology of motivation, and the neuroscience of learning — which is why it lasts. Tirza is a sought-after keynote speaker on the future of work, AI and organizational design, and what it takes to build institutions that are genuinely built to last.
What I bring
  • I build the people systems, operating capacity, and cultural infrastructure organizations need to perform through rapid change.
  • I move fluently between strategy and execution, from shaping a three-year vision with leadership to building the practical systems that make it real.
  • I lead from inside the organization during critical inflection points, including CEO transitions, strategic pivots, rapid scaling, and restructuring.
  • I create leadership programs, learning communities, and innovation ecosystems that produce measurable results and continue to strengthen the organization after the engagement ends.
Neuroscience of learning and behavior change Intrinsic motivation, ownership, and innovation Organizational transformation and operating systems Intrapreneurship and innovation capability Culture design and psychological safety Work experience design and purpose-driven organizations Ontological design and experience/container design Future of work, AI, and organizational design Sustainability, regenerative business, CSR, and social enterprise High-performing teams and human-side innovation
Philip Horváth

Philip Horváth

Chief Catalyst · 30+ Years Enterprise Transformation · Author

philip horváth works at the problem most leadership development avoids. Not the strategy. Not the technology. Not the change management framework. The human. His central claim: you cannot change what people do without developing who they are. Most programs skip that layer. He calls it half the map. He works the complete map.

He works with leaders and organizations at the exact point where transformation stalls. Not because the vision is wrong. Because the people carrying it have not yet developed the capacity to see it through. At Siemens, he built and ran an intrapreneurs bootcamp that compounded across a decade. New ventures launched. Leaders promoted at rates that outpaced organizational norms. A culture of creative ownership that outlasted any single program cycle. He does not deliver insight and leave. He builds the human capacity that carries the work forward after he is gone.

Over more than 30 years of engagements at Siemens, Airbus, T-Mobile, Vodafone, Infineon, Meta, and Bundesagentur für Arbeit, philip has built the leadership architectures, programs, and organizational cultures that hold. His work is grounded in the behavioral science of identity change, the psychology of vertical development, and the neuroscience of adult learning, which is why the results last. He brings two decades of California-metabolized leadership practice (the Bay Area lineage of conscious leadership, somatic work, and organizational transformation) integrated with the structural rigor that European corporate culture demands and rewards. Most practitioners bring one or the other. philip brings both.

philip is the founder of LUMAN and the creator of the 21 Intelligences Framework. His forthcoming book, The Relational Age, makes the case for why relational intelligence is the defining leadership capacity for the century ahead. He is a sought-after keynote speaker on leadership in complexity, AI and human capacity, and what it actually takes to develop leaders for the world that is arriving. He is based in Berlin and Los Angeles.

What I bring
  • I develop the human capacity behind transformation, helping leaders shift the identity, perception, and relational intelligence required to create new outcomes.
  • I bridge deep human development with practical organizational execution, turning philosophy, adult development, and behavioral change into usable leadership architectures.
  • I build programs and cultures that create lasting capability, including intrapreneurship, innovation leadership, and transformation work that continues beyond the formal engagement.
  • I bring a rare transatlantic synthesis: California-rooted conscious leadership, somatic practice, and transformation work integrated with the rigor and pragmatism of European corporate environments.

Philip's research spans the full range of human development traditions — from the rigorously scientific to the rigorously ancient. Both are serious inquiries into the same territory.

Human development and organizational transformation Relational intelligence / The Relational Age Leadership in complexity and transformation AI, innovation, and the human factor Intrapreneurship and innovation leadership Purpose-driven innovation Learning architecture and adult learning Culture change and human-side transformation Creativity, future of work, and human operating systems Somatic / transrational / consciousness-informed leadership
Desiree Tavera

Desiree Tavera

COO

Desiree Tavera is a strategic operator and systems builder working at the intersection of innovation, social impact, and organizational growth. As Chief Operating Officer of LUMAN, she partners closely with the CEO to translate vision into execution by driving client delivery, building operational infrastructure, and leading high-impact stakeholder engagement.

With a track record of raising tens of millions of dollars and leading complex initiatives across the nonprofit and public sectors, Desiree brings a blend of entrepreneurial thinking and disciplined execution. She has supported mission-driven organizations as they scale, strengthen partnerships, and navigate moments of transformation.

Desiree is known for bringing clarity to ambiguity and designing systems that help leaders move faster, align teams, and deliver meaningful results. Her work is grounded in a deep commitment to building more adaptive, equitable, and resilient institutions. She is also the Founder and Board President of Far Away Projects, a nonprofit dedicated to incubating and advancing innovative solutions for humanitarian and environmental resilience.

What I bring
  • I translate vision into execution by building the operational infrastructure, delivery systems, and stakeholder alignment that allow organizations to scale
  • I bring clarity to ambiguity, turning complex initiatives into structured plans, accountable workflows, and measurable progress.
  • I combine entrepreneurial thinking with disciplined execution, especially in mission-driven, public-sector, nonprofit, and social-impact environments.
  • I build adaptive, equitable, and resilient institutions by strengthening partnerships, mobilizing resources, and designing systems that help leaders and teams move faster.
Social impact and grassroots innovation Humanitarian and environmental resilience Fiscal sponsorship and nonprofit infrastructure Operational strategy and systems building Public policy, tech, and cross-sector work Disaster relief and proactive development Sustainable urban futures and climate innovation Event production and transformative experiences SDG-aligned venture support
Our origin

LUMAN's Story

LUMAN — from lux (light) and human. The name comes from the core conviction: that most organizations are full of people with far more capacity than the conditions allow them to express. The work is not to fix broken people. It's to turn the lights on.

Tirza and Philip built LUMAN from the shared conviction that the most important work in organizational transformation isn't the strategy design or the technology implementation — it's the development of the people who have to carry both.

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